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Explain the concept quickly and make the main customer actions visible.
Website Basics • Pages • Customer Actions
A restaurant website should answer the questions customers ask before they visit or order. The strongest structure is usually simple: explain the restaurant, show the menu, make location and hours obvious, and give customers a clear next action.
At minimum, make the menu, hours, location, phone number and primary action easy to find. Add useful pages for the restaurant story, contact information, catering or private events when relevant, and policies or accessibility information when the business needs them.
What do you serve? Where are you? When are you open? How do I order, call, get directions or contact you? If those answers are difficult to find, extra design does not fix the problem.
Explain the concept quickly and make the main customer actions visible.
Give customers a readable, current menu path that works well on a phone.
Keep address, hours, phone number and directions easy to find.
If ordering is available, make pickup/delivery choices and the ordering button clear.
Briefly explain the restaurant, cuisine, story or service style when it helps customers understand the business.
Give customers a clear way to ask about catering, events, large orders or other services when relevant.
Use the homepage to orient the customer and move them to the right action. Long menus, detailed policies or complex catering information can live on dedicated pages when that makes the experience easier.
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10D.5 Websites & Online Ordering
Frequently Asked Questions
There is no fixed number. Use enough pages to make key information and customer actions clear without creating unnecessary navigation.
Customers should have an easy way to view the current menu. The format can vary, but it should work well on mobile.
No. Keep hours on the restaurant's own website too, and update both when they change.
Place it where customers can find it quickly, especially on mobile and near the top of important pages.
Not always, but it can help explain the concept, cuisine, story or values when that information helps customers decide.
If catering is an important service, a dedicated page can make packages, lead times and inquiry steps easier to understand.
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Reviewed by RH Now • Last reviewed: October 10, 2026